Sento Towel: An Incredible Upgrade for an Everyday Essential

Created by Sento

Sento Towel: An Incredible Upgrade for an Everyday Essential
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8,952 backers pledged $1,039,829.31 on Kickstarter

Raised in Kickstarter
$1,039,829.31 / 8,952 backers
Raised in BackerKit
$5,759.00 / 49 backers

Latest Updates from Our Project:

Bath Mats Shipped
23 days ago – Tue, Oct 31, 2017 at 08:16:34 PM



Hi Everyone, 

We are happy to announce all bath mats have shipped. Many backers have already received them and it’s great to hear how you like the feel of soft cotton under your feet.

Website pre-orders are currently shipping so those of you who have been waiting to receive more towels will be receiving them soon. We will keep you updated.  

Our goal has always been to deliver high quality towels at an affordable price. Thanks again to everyone who backed us and believed in our campaign. 




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Bath Mats and Towel Care
about 1 month ago – Sun, Oct 15, 2017 at 12:03:48 AM


Hi Everyone,

Shipping Bath Mats is going well. We have shipped over half and will be providing tracking information next week. Be prepared for a heavy package in the mail! We are very proud of the bath mats and can't wait to hear how you like them.


All towels have shipped and we are happy to hear almost all have been received. If yours haven't arrived yet don't worry. They are on their way. If you are worried feel free to send us a message, we are always happy to check up on your order.

Towel Care

Sento Towels are made from high quality Japanese cotton, with a little care they will last for a long time.  

We recommend: Machine wash with cold water and mild detergent. No bleach or fabric softeners. Hang or tumble dry low. Strong threads means this won't wear down easily or come apart. Sanitizing washes above 60 degrees are not necessary as modern detergents have enzymes that are active over 15 degrees. If you do like to use hot washes occasionally that is OK too but regular hot washes will just reduce the life of the cotton towels.  

To dry, hang in a dry place. Their absorbency makes Japanese towels especially quick to dry. You can also tumble dry them on gentle or low cycle. Due to the woven fabric, do not pull on any loose threads, please cut with sharp scissors.  

The great thing is the more you use them, the softer, fluffier, and gentler they become.

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Kickstarter Shipping Complete
about 2 months ago – Fri, Sep 29, 2017 at 12:53:07 AM


 Hello Everyone,

We are happy to announce Kickstarter orders have shipped! Thank you for helping take Sento from a dream to reality. If you haven't received your rewards yet don't worry, they will arrive in the coming weeks. 

Currently Shipping

Now we are shipping Bath Mats. Due to their weight and size all Bath Mats ship separately. We are also shipping to Indiegogo backers and reshipping to backers who originally had shipping problems. 

Referral Program

To the backers who are buying more towels from, don't pay full price!

Get $15 off your next Sento Towel order when you refer a friend to our website. Plus that friend will get $15 dollars off their order.  

Just go to our website and click the rewards tab at the top of the page. Put in your email to generate your own referral link. Send your friend the link. If they make an order of $50 or more they will receive a $15 discount to their order and you will receive $15 dollars off your next order. Simple! 

 Orders from our online store will ship in October and will arrive in time for Christmas. All orders from include free shipping.





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Shipping Phase 2
2 months ago – Tue, Sep 19, 2017 at 05:51:03 PM



Hello Everyone

What a great couple of weeks shipping it has been. If you haven't already received your rewards you can expect them in the next 1-2 weeks. Almost all backers rewards have been shipped. We have enjoyed hearing all your feedback and cant wait to hear from the rest of our backers.


Bath mats have begun shipping. They are very thick and soft at over 2000 GSM (grams per square meter). Due to their size and weight all bath mats ship individually. 

Backer Surveys

There are still a lot of backers who haven't completed their surveys. The survey is an online form that lets you choose your towel colors and any add ons, it is also where you provide your shipping address. We resend survey invites weekly to your email address. If you cant find the email in your inbox or spam folder let us know.




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Shipping and Customer Reviews
3 months ago – Fri, Sep 01, 2017 at 01:43:28 AM



 Hello Everyone,

We are happy to report thousands of our backers have received their towels. 


Almost all Australian and Canadian orders have been processed and shipped. Backers from Sydney and Melbourne are already reporting that they have received their towels. Next is New Zealand, Europe then Asia

Large Orders and Bath Mats

Large orders are sent in separate packages. If your order is incomplete don't worry! Another package will arrive shortly with the rest of your rewards.

Because bath mats are so heavy they must each ship individually. Bath mats were introduced and produced after towels. They are shipping now but most will ship in around 3-4 weeks.

Feedback and Comments

Thanks for all the feedback. Its always great to hear from backers and we have gotten some great ideas for future Sento projects. A comment by backer David really stood out. This is really what Sento has been about, bringing the Japanese towel to the international market.

 "I've had my towels for a couple weeks now and have used them for a bit over a week. I admit when I opened the package, I was a bit taken aback at how thin the towels seemed to be. I quickly realized upon using them, though, that I like these a lot better than my other towels. They *are* thinner, yes, but they are very soft and exceptionally absorbent. I get drier faster than with my old towels and these stay soft. These towels combined with my Nebia shower (also a Kickstarter project) seriously improve the quality of my daily shower. They also remind me of when i Iived in Japan and went to the onsen (communal baths) frequently."

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